The Fido Factor Resource Guide

Dog & Pet Industry

  • FreshPet is the maker of refrigerated pet foods that animals love. And they’re healthy, too.
  • Embrace Pet Insurance helps pet lovers pay for medical expenses for their four-legged friends.
  • Waggit makes an ingenious wearable collar monitor to improve and possibly extend the life of your dog.
  • SPCA helps rescue dogs and prevent cruelty to animals.
  • MyPetNeedsThat is a website every dog lover will love!



  • The Fido Factor is more than just a book. It’s a complete training system.


Authors Who Are Friends of Fido

  • Marshall Goldsmith
  • John Spence
  • Brian Undershill
  • Jim Schleckser
  • Lisa Hillenbrand
  • Mark Faust


Great Companies That Are Friends of Fido