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21, June 2021

Make Your Business More Attractive

No, I’m not talking about blacktopping the parking lot or putting a fern in the lobby. It’s time to think about how you can make your business more attractive to applicants and current employees. The labor shortage is real. Workers are coming out of the pandemic with a new sense of independence. And we see that impacting our strategic planning, executive coaching, assessments and team building work. Whether you’re in Cincinnati, Kentucky or Jacksonville, Florida, there are things you can do to draw in and retain the best people.

People are your top resource

Yes, it’s a truism. Because it is true. Without good people, your business can’t do much. That’s why you need to hold on to your best employees and attract more like them.

In the old days, employees got paid for work. If they didn’t like the job or the wage, they left. And they were replaced by someone else. That system works fine for management until there isn’t enough new labor to replace the old.

What people want

Today, employees want more. More pay. More safety. More engagement. More flexibility. More opportunity. The question is how much more—if any—you need to offer.

Let’s start with pay. The upward pressure on wages is real. Every company needs to reevaluate its pay scale to make sure your compensation rates are still competitive. No one wants to overpay. But below-market wages won’t get you where you want to go.

Coming on the tail end of the pandemic, it’s no surprise that safety is more important than ever. At the most basic level, employees want to know the likelihood of injury or illness is at an acceptable minimum.

People want to feel connected to their work. They want to get out of bed and look forward to doing something meaningful that connects with their motivators. They want to be engaged.

Working from home for much of the last year has opened the eyes of many people. The work got done. And they learned that job flexibility is something they enjoyed and want more of.

Finally, many applicants and employees are looking for greater opportunities. The opportunity to learn new skills, take on more responsibilities and advance in their careers.

Krissi Barr of Barr Corporate Success

Barr Corporate Success helps organizations see things as they really are and accomplish more. Strategic planning to get the right things done. Executive coaching to help key employees achieve their maximum potential. Assessments to help companies hire and develop their talent. Sage advice from an experienced team. Think about how you can make your business more attractive to applicants and current partners. The time is right, whether you’re in Cincinnati, Kentucky or Jacksonville, Florida. And if you would like to discuss how consulting could help you even more, please give Krissi Barr a call.

Krissi Barr, Executive Coach

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