I love sending out holiday cards. As you may imagine, my approach to business holiday cards is a little unique. Before I tell you what I do, let me tell you what I don’t do. I don’t mention executive coaching or business consulting. There’s nothing in it about strategic planning or being a keynote speaker. And there isn’t a peep about behavioral assessments, training or books I’ve written. My holiday message only mentions Cincinnati on my return address.
I’m a big believer in maintaining relationships. I espouse the “stay in touch” approach with everyone I coach. After all, a name on a contact list isn’t much good if you haven’t communicated with them in years.
I’ve met a lot of people in my 18 years as a business consultant. As a result, my holiday mailing list is rather long. This year it stretches to 1200 people. This includes current customers, past customers, suppliers, friends, associates and interesting people I’ve met.
Importantly, I personally sign every card. On top of that, many receive an additional handwritten note. That may not sound like a lot, but it takes an entire weekend to do that much writing.
I want my card to be as unique as I am. So, I write and design each year’s edition from scratch. Then I give that to my brilliant graphic designer, Gerry. He takes my ideas and turns them into a stunning finished design.
That goes to my printer, along with the mailing list. Ten days later I get envelopes with names and addresses already printed. And boxes of beautiful custom cards.
“Wishing you abundant happiness, good health and the ability to keep everything else in perspective.”
That seems to cover all the bases. Everyone wants “abundant happiness.” It could be the result of business success, a personal triumph or the birth of a child. Everyone wants “good health.” When you’re young, you take it for granted. As the years pass, you realize how wonderful the gift of good health really is.
What’s left if you’re happy and healthy? The ability to keep everything else in perspective, of course. And I spend a considerable chunk of my professional life helping people to do just that.
I’m grateful for my family, my business associates and my customers. Thank you to everyone who has helped me along my path. I have been blessed with so many friends. May your holiday season be filled with love and laughter. If you’re in Cincinnati, give me a shout and let’s get together. Have a very happy new year. But before that, Merry Christmas!